Affiliate Marketing

Keena Mettenburg

28 Oct 2021

What Is Affiliate Marketing?
Affiliate marketing is the process of earning a commission by promoting other people’s (or companies’) products.

Simply put, you recommend a product or service to your audience. If they buy based on your recommendation, the product owner pays you a cut of what they earned. When done ethically—meaning you only recommend tools you truly believe will help your audience—affiliate marketing is a great way to start generating an income for your business.

A lot of people who give advice on affiliate marketing gloss over the ethics, but we believe strongly that being open and honest with your audience is the key to long-term success. The resources you'll find on this page are dedicated to helping you create a sustainable, ethical affiliate marketing program for your business.

Here’s the big picture of what an affiliate marketer does:

  • We buy banner space on websites using our own money.
  • We built a website that promotes another company’s product or service.
  • The company pays us a commission every time we make a sale.
  • We pocket the difference between the commission and how much we paid for the banner space.

Affiliate marketers help companies acquire customers and get paid a commission for each referral.

There are tons of business models online. Here’s why affiliate marketing is awesome:

  • You don’t hold any inventory. No need to stuff boxes in the corner of your garage.
  • You don’t have to sign any contracts. Don’t feel like working with a company anymore? Just stop.
  • You don’t have to deal with customers.
  • You can work from anywhere in the world.
  • It’s great if you’re an introvert because everything’s done from behind your laptop. You don’t have to go on client meetings, conferences, or put yourself out there if you don’t want to.

You just focus on marketing.

The affiliate marketing industry is ripe with opportunity and it’s not too late for you to get a piece of it.
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