Benefits of Google Ads
With over 259 million unique visitors and 4.8 billion daily interactions, the benefits that google ads bring to
your businesses are immeasurable.
Increase Brand Awareness
A combination of Display and Search Ads lets your business cover more ground for growing brand impressions online.
When you want to increase brand awareness, Google Ads should be one of the first places you start advertising.
Through the Ads search network, even if potential customers aren’t clicking, they see your brand, your tagline,
what you offer, and whatever else you showcase on the SERP. And through the Ads display network, you can even
prioritize brand awareness by choosing to show your ad to more people than focus on clicks or conversions (more on
bidding strategies in a bit). Both strategies allow advertisers to reinforce their business’s critical attributes,
and in turn, strengthen its brand.
To help you reach specific marketing goals while draining your budget the least, the Ads team has created several
different bidding strategies like CPM bidding, CPC bidding, CPA
- CPC bidding is what Google recommends if your goal is to drive website traffic.
- CPM bidding, which stands for “cost per thousand viewable impressions", is
the amount of money you’re willing to pay for 1,000 people to see your advertisement in full view. We recommend
this strategy if you’re trying to build brand awareness. It’s only available on the Google Display Network, not
the search network.
- CPA bidding is recommended for advertisers who are focused on conversions like purchases or
Suitable for All Ranges of Budget
With many campaign settings and bidding options, companies using Google Ads can achieve results with varying
budgets. An advantage to using Ads is able to put limitations on your daily budget, maximum bids, and more. That
way you’ll never spend more than you want to. You have full and thorough control over the budget of your Google
Ads campaigns. Where you can control everything starting from the maximum bid on the ad to the daily budget of the
For small businesses, you can start advertising as low as a couple of bucks a month, but your effective results
might not have the impact you might want. For large companies, the benefits multiply as you can enable scaling of
ad spending profitably, and when compared to traditional advertising, Google Ads are cost-effective.
The key is to find keywords that perform the best according to your goals as cheaply as possible. Finding a
balance with purchase intent and other stages in your sales funnel is a method of decreasing costs.
Full Control of your Campaigns
As there’s a lot to manage in a Google Ads campaign, Google has made it very beginner-friendly. Through features
like smart bidding, in which you only need to choose a goal, Google does the bidding for you to maximize your
Or else, you can take full control of your advertising campaign like:
- How much to spend and how large are your bids.
- Campaign goals.
- Conversions control.
- Control individual keywords and target audiences.
- How your ads look (As long you won’t break any Google policies).
The benefits of these automated campaigns are that the results are transparent in the same way as you would’ve
been in charge.
Now, when people have a question that needs answering, their first stop is always Google. The search engine
handles an obscene 2+ trillion searches per year. That’s over 5 billion searches per day.
On social media, for example, people aren’t looking to be advertised to. They’re not looking for solutions to the
issues that plague their everyday lives. On the search network, you’re not advertising to people who don’t want to
be advertised to. You’re advertising to people who are looking for something specific. Among those are people
looking for solutions to problems that your business can offer. If they’ve ever used the internet, chances are
they’ve Googled the answer to something. And if you can help them find the answer, even if it’s with an ad,
they’re more likely to choose you than your competitor.
Retargeting in online advertising is crucial. Within Google Ads, you can effectively retarget customers and users
who visit your website. Even if you’re not actively utilizing Google Ads, remarketing ads is something to consider
to do regardless.
By advertising to those who visited your website, you increase your chances of converting them into sales. And
remarketing ads don’t have to be simple, a little creativity goes a long way. For example, by testing with
different ad formats that Google ads have to offer, you can find the most optimal format for converting visitors
into customers. Or a retargeting campaign with YouTube ads can be powerful.
Tracking and Optimization Conversion
Conversion tracking makes understanding the campaign performance easier through concrete terms and results. Not
only can you track basic conversions such as sales or leads, but the platform also allows the creation of custom
conversions. Custom conversions make ad optimization very useful.
Analyzing your results from ads is made straightforward and easy to understand for beginners as you can connect
third-party tools to help you increase performance. Connecting the very least Google Analytics to your account
helps you further to see the ad performance by measuring behavioral metrics. For example, you could use behavioral
metrics to follow how your users use your site from different keywords and other targeting options.
The gained data will help you increase your sales if that’s what you’re after, but also increase your other
marketing activities across platforms.
Using these analytics tools integrations with your ads, you can benchmark the results with other online marketing
methods to see which one produces the most for you, increasing overall ROI.