Airdrop or Crypto Airdrop has become a common marketing tactic to advertise new cryptocurrency projects. Crypto
Airdrop is a free distribution campaign of new cryptocurrency tokens to drive awareness and build communities
quickly, as well as help to put an early value to a token as recipients may begin to trade their airdropped
New projects may airdrop crypto into your wallet as part of an initial offering, or as a reward for
promoting the brand. News of an upcoming airdrop is usually posted on a crypto project's website or third-party
airdrop tracker, and shared across social media platforms like Telegram, Twitter, Facebook... where many
cryptocurrency enthusiasts can see.
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Airdrop could be considered the fastest and less costly way to promote a crypto project.
For example, there are
over 9,000 listed coins on Coinmarketcap, which means that new cryptocurrency projects looking to attract
investors and supporters will need to employ some very creative tactics to make themselves stand out from these
other 9,000 projects out there.
Aside from promoting the projects extensively via social media, press releases,
and crypto blogs - which can cost a lot of money - conducting an airdrop campaign is more efficient at a much
lower cost. But why?
Because most crypto enthusiasts, especially those with small to no crypto holdings, love
airdrops simply because they see them as free money. And in some cases, these free monies could appreciate over
time or surge suddenly, providing massive profits at zero capital. So it's a win-win situation for both the
project and investors.
Alert: Be careful of scams and phishing
Because airdrop attracts many crypto enthusiasts, many projects take advantage of that to exploit and steal from
investors. Fake sites often pay to advertise on both search engines and social media to lure in victims. Even
accidentally mistyping an URL can direct you to a copycat fake site. Therefore, be very careful of which airdrops
you sign up for.
Firstly, if an airdrop requires you to send any funds to its project, it is almost certainly a scam!
Secondly, if you’re holding a valuable sum of crypto assets on your wallet address, and you use this wallet to
register for an airdrop campaign, you could theoretically get targeted through phishing, SIM swap, and other
hacking attempts, or real-life extortion and violence. Therefore, it’s best to create a new wallet specifically
How do you eligible for an airdrop?
The first step is to create a crypto wallet because the airdrop involves a transfer of cryptocurrencies. And
projects usually ask for your wallet address whenever you participate in any airdrop campaign. Notably, as we
mentioned above, you should create a new wallet specifically for airdrops.
Besides, choose carefully which crypto wallet you should use for better security.
After that, you will need to track down new airdrop campaigns. Because airdrops are like the lottery - you may win
if you are lucky, so the best option is to participate as much as possible. Here are some ways to track down
- Find dedicated crypto airdrop websites, similar to signing up for promotions from a store you regularly buy
- Following airdrop aggregators and signing up for their exclusive airdrops.
- Check social media for the #airdrop hashtag.
- Signing up for new platforms to take advantage of any airdrop campaigns they offer.
- Be an active user of different cryptocurrency services, products, platforms, and blockchains.