Why is social media marketing so important? Why should you spend time creating social media accounts for your business? And how do you actually build a social media marketing strategy that’ll work for your specific type of business?
In this blog, we’ll cover the answers to all of these questions — but first, let’s define social media marketing.
Social media marketing is the action of creating content to promote your business and products on various social media platforms such as Facebook, Instagram, and Twitter. Your unique content should be tailored to the specific platform it’s being shared on to help you boost conversions and increase brand awareness.
Social media marketing is all about meeting your target audience and customers where they are and as they socially interact with each other and your brand.
While social media marketing as a whole is incredibly valuable and beneficial to your business growth, your strategy will differ based on which social networks your audience spends their time on.
There are a variety of reasons why your company should use social media marketing. We’ve created a list of the four most beneficial reasons to consider.
1. Increase Brand Awareness
In 2018, there were over 3.2 billion people on social media globally. Due to the sheer amount of people on social media, you can see why ensuring your business is sharing content related to your products as well as details about your company via a platform or two has the potential to help you improve brand awareness.
In fact, social media has been proven to boost brand awareness by driving up engagement. Social engagement includes things like comments, likes, shares, and re-posts. Social media also helps you increase brand awareness by directing traffic straight to your site. You can do this by including direct links to your website in your profile, bio, and posts.
2. Generate Leads and Boost Conversions
Promoting and sharing your products on social media is a simple way to improve lead generation, boost conversions, and increase sales because you’re advertising to people who have opted to engage with you by following your account.
Here are some examples of ways you can use social media to generate more leads.
Sell your products through your social profiles. For example, you can enable Facebook’s Shop Section or Instagram's Shopping feature on your profiles. These features allow your visitors and followers to click on products you’ve shared in posts to view information such as price, material, and size. Then, visitors can easily proceed to checkout through the platform and buy the product directly from you.
3. Foster Relationships With Customers
By connecting and engaging with your social media followers, you’ll be able to build lasting relationships between them and your business. You can do this by interacting with them on your posts, responding to their questions and comments, and providing them with any help they may need.
You can also ask your followers questions about your products, their pain points, or create giveaways to help you build trust and show them how much you value their input and support.
4. Learn From Competitors
Social media is a great way to keep tabs on your competitors — whether that’s in reference to their social media tactics, the products they’re promoting, the campaigns they’re implementing, or their level of interaction with followers.
Social media allows you to get a look at what is and isn’t working for your competition, and therefore helps you decide what should or shouldn’t change in terms of your company’s approach. Lastly, reviewing the social accounts of your competitors can help you make sure your marketing stands out and is unique to your brand.
HideMyAcc lets you control your fingerprints and manage your profiles and you still remain anonymous using the Orbita antidetect browser at the same time. You can replace your IP, browser, operating system, platform, geolocation and 15 more parameters that can be tracked if you are not using HideMyAcc .
This will allow you to create multiple trading accounts and avoid losing sales. Sell and make money with HideMyAcc , try the free 7-day trial period right now!
We’d love to hear questions, comments and suggestions from you. Contact us [email protected].
Are you just starting out with HideMyAcc? Forget about account suspension or termination. Choose any wed platform and manage multiple accounts easily. Click here to start using all HideMyAcc features.