Managing multiple Amazon seller accounts is a topic that raises many questions among online sellers, especially those looking to scale their business or diversify revenue streams. While Amazon is one of the largest and most profitable eCommerce platforms in the world, it is also known for having strict rules around seller account ownership and usage.
Many sellers assume that running multiple Amazon seller accounts is either completely forbidden or freely allowed. In reality, Amazon’s policy sits somewhere in between. Whether operating more than one account is legal depends on business structure, compliance, and Amazon’s explicit approval.
In this guide, we will break down how multiple Amazon seller accounts work, when they are allowed under Amazon policy, and why sellers choose this approach despite the risks. Understanding these fundamentals is essential before attempting to expand beyond a single seller account.
1. Is it legal to operate multiple Amazon seller accounts?
The short answer is: yes, but only under specific conditions.
Amazon’s official policy states that sellers are generally allowed to operate one Amazon seller account per region. However, Amazon may grant permission to operate multiple Amazon seller accounts if there is a legitimate business need. This is why legality is not black-and-white, it depends on whether your situation aligns with Amazon’s rules.
Common scenarios where Amazon may allow multiple Amazon seller accounts include:
- Owning separate brands with distinct business operations
- Managing multiple legal entities (such as different companies under a holding structure)
- Operating in different business models that cannot be managed under a single account
Without Amazon’s approval, creating additional accounts is considered a policy violation. Sellers who attempt to bypass this rule often face account suspension, permanent bans, or frozen funds. This is why compliance and documentation play a critical role when running multiple Amazon seller accounts.
2. Why do sellers want to run multiple Amazon seller accounts?
Despite the strict rules, many sellers still aim to operate multiple Amazon seller accounts for strategic reasons. When done correctly and legally, this setup can support long-term business growth.
Increase revenue and monthly income
If your business is already doing well, opening a second account could be the next best step. Another account can generate even more revenue every month.
If one account gets suspended. You might have the ability to navigate or at least keep some sales going on on another account.
Diversify your business
Diversifying a business is usually a great move. This has to be planned for it to be successful; however, diversifying a business is also risky. That is why, if you want to diversify your business, you should open another account. You can combine other products or services to increase sales.
If you have very different brands under one company or even under multiple companies, this can make it more difficult to manage all your different brands than it was under one Amazon account. But that’s a legitimate reason.
An illegitimate reason would be to have another account to quote, unquote fall back on if your other account is shut down.
Amazon is actually very good at detecting multiple accounts even if there isn’t any information shared between them.
Another reason might be because you have different business partners, maybe you’ve got A and B together on business 1, but business partner A and C are on business 2. In addition to that, you might have different display names.
Expand your business
A second account can be a great way of expanding your business. Expanding a business will, in the long run, result in more profits. If your business is doing well then you might consider expansion as the next big thing. Expanding your business is like building a new brand for your business.
3. Amazon’s policy limitations on multiple Amazon seller accounts
Amazon enforces strict limitations on multiple Amazon seller accounts to protect marketplace integrity and prevent abuse. According to Amazon’s seller policy, each seller is normally allowed only one seller account per region, regardless of whether the account is used actively or remains dormant.
The key limitation lies in Amazon’s approval requirement. Sellers must receive explicit permission from Amazon before creating or operating additional accounts. Without this approval, any extra account is considered a direct violation of Amazon’s seller agreement, even if the seller believes their reason is valid.
Amazon typically evaluates requests for multiple Amazon seller accounts based on:
- Whether each account represents a distinct and legitimate business
- The presence of separate legal entities, documentation, and ownership structures
- Clear operational separation, including branding, inventory, and compliance responsibilities
Another important limitation is that approval is not transferable. If Amazon grants permission for multiple Amazon seller accounts, that approval applies only to the specific business entities and use cases reviewed. Changes in ownership, business structure, or operational scope may require re-approval.
Sellers should also understand that operating multiple Amazon seller accounts does not exempt them from performance standards. A policy violation or suspension on one account can still trigger broader reviews, especially if Amazon detects shared signals across accounts. This is why strict compliance, transparency, and operational separation are critical when managing multiple Amazon seller accounts.
In practice, these policy limitations mean that running multiple Amazon seller accounts is less about technical setup and more about business legitimacy, documentation, and long-term compliance.
4. How Amazon detects multiple Amazon seller accounts
Amazon uses a combination of technical systems and behavioral analysis to identify multiple Amazon seller accounts that may be linked to the same operator. These detection methods are designed to prevent sellers from bypassing platform rules or gaining unfair advantages.
Account linkage through identity data
This includes business names, personal details, tax information, VAT numbers, and submitted verification documents. Even small overlaps in these data points can cause Amazon to associate multiple Amazon seller accounts with the same entity.
Technical and network-level signals
IP addresses, network patterns, and connection histories are reviewed to identify repeated access from the same locations or infrastructures. When multiple Amazon seller accounts consistently appear to be operated from identical environments, the likelihood of account linking increases significantly.
Device and browser fingerprinting
This allows Amazon to recognize unique combinations of hardware, operating systems, browser settings, and behavioral attributes. Sellers who access multiple Amazon seller accounts from the same device or browser environment often trigger automated reviews.
Behavioral patterns play an equally important role. Amazon monitors login timing, navigation habits, product management actions, and fulfillment behavior. When multiple Amazon seller accounts show highly similar operational patterns, Amazon’s systems may flag them for further investigation.
Taken together, these detection mechanisms explain why operating multiple Amazon seller accounts without proper separation and approval is highly risky. Amazon’s approach focuses on patterns, consistency, and identity, rather than relying on a single technical factor.
5. What you can and can’t do when managing multiple Amazon seller accounts
Managing multiple Amazon seller accounts requires a clear understanding of what Amazon explicitly allows and what actions are considered violations. Many sellers get suspended not because they intend to break the rules, but because they misunderstand where Amazon draws the line.
5.1. What you can do under Amazon policy
Amazon allows sellers to operate multiple Amazon seller accounts only with prior approval and a valid business justification. When permission is granted, each account must represent a legitimate and independent operation. This usually means:
- Each account corresponds to a separate legal entity or clearly defined business unit
- Branding, product catalogs, and business purposes are clearly differentiated
- All information provided to Amazon is accurate, transparent, and verifiable
Sellers are also allowed to manage multiple Amazon seller accounts as long as performance standards, customer service metrics, and policy compliance are maintained independently for each account.
5.2. What you can’t do when running multiple Amazon seller accounts
Amazon strictly prohibits creating additional accounts to:
- Bypass a suspension, restriction, or previous ban
- Avoid performance issues, negative feedback, or policy violations
- Manipulate reviews, rankings, or marketplace visibility
Using shared or overlapping information such as the same business documents, payment details, or operational signals across multiple Amazon seller accounts without approval is considered a serious violation. Even if each account appears functional at first, Amazon may retroactively link and suspend them.
Another common mistake is assuming that partial separation is enough. In practice, Amazon evaluates identity, behavior, and technical consistency together. This means that weak separation often leads to enforcement actions across all linked accounts.
Ultimately, successfully managing multiple Amazon seller accounts is less about shortcuts and more about policy awareness, operational discipline, and long-term compliance. Sellers who treat Amazon’s rules as flexible guidelines rather than strict requirements face the highest risk of account loss.
6. Common legal structures for multiple Amazon seller accounts
6.1. Holding company
When running multiple accounts for legitimate reasons, one of the best things that you can do is have a holding company to hold it together.
Once you’ve exceeded a few hundred thousand dollars of revenue per year, it makes even more sense to split things up. This makes the business easier to manage and sell later down the road.
This holding company could be a corporation, could be another LLC, whatever you want. Each of these companies will have an Amazon account and typically have an LLC on these companies as well. I will have a holding company - parent company - HC here.
With that in mind, you are going to have certain things taken care of underneath each account. Under each account, you will not wanna have very many things shared, so here’s some baseline rules.
You need to have a unique bank account, unique task structure, and unique email address. Generally speaking, we recommend having the domain name of the company, and being the main user admin under the account. It’s not critical but makes it easier.
So, you would go through opening up that second account manually by going to Seller Central.
6.2. Bank account
You cannot share a bank account and can’t share a bank name
Let’s say you are using a credit union or a national bank of some kind. You would have the ability to take that particular bank and have three accounts or three checking numbers with them. It’s no problem. You should also do the same with credit cards. You could have an Amax, Barclay or capital one, that doesn’t matter and have multiple cards underneath one account.
Basically, underneath each of these accounts, you would have one credit card per account, same thing with bank accounts. Inside of this, the checking number must be unique - unique credit card, unique bank account.
Also, you cannot have the same LLC or same tax infrastructure, same company across these accounts. Each must be individual LLC.
Your holding company name might be brand A, LLC 1 might be brand A1, LLC 2 might be brand A2 and LLC 3 might be brand A3. ( A Limited liability company (LLC) is a business structure that offers limited liability protection and pass-through taxation. As with corporations, the LLC legally exists as a separate entity from its owners)
Don’t sell the same ASIN across multiple accounts
Something to keep in mind: you can not sell the same ASIN across multiple accounts, but can sell with the same brand and same category (though we don’t recommend this). So if you are an Amazon aggregator who is reading this article and wondering “Can I sell the baby goods category across three accounts”, the answer is yes.
Some people will wonder “If I acquired another brand and they only had one ASIN, should i go ahead and suck them into my current seller central account”, the answer is typically yes. Some benefits to doing that is especially if you have other rollup brands in the same product category, it makes it easier to manage, especially for the small amount of SKUs.
One thing to keep in mind is that if you have all this history in the account, let’s say the account is 4 years old. If you are running advertising on this account and have thousands of transactions on a particular campaign. Then, on the same account you just made a new campaign, that campaign will not match the conversion of the ACOS level of the original campaign for about 4 to 8 weeks with an average of 6 being the average.
Now the same principle is applied. Let’s say I have account 1 and account 2, and I wanna bring one ASIN from account 1 to account number 2. If I replicated all of the same campaign structure (let’s just assume for logistics ease in this example here, that the account transfer was seamless and there’s no delay in logistic), the new campaign structure would take six weeks on average to catch up to the original account, so when you are doing your forecasting and you re thinking about potential impacts, of challenges to switching a product from one account to another, these are key things to take into account or keep in mind. Don’t sell the same ASINs across multiple accounts, and if you’re going to do a transfer, be prepared for some transitionary pains.
6.3. VAT
About VAT, if you’re in a European market, say you are an European aggregator, you must have one individual VAT per seller account. You cannot just simply take the holding company VAT and apply it. That’s because each individual company or a LLC must have its own VAT. You cannot do just one VAT registration. If you are operating in Europe, this is bad news because that is the pain in the butt. So is operating multiple LLC for that matter. That is significantly more complicated in the EU market.
You will need a separate bank account, separate mail and separate credit card
The general rule is that you are not required to have a separate business or personal entity. However, we still recommend opening a case with Amazon to request permission just to be safe. Use the keywords “sale tax” - Amazon is really sensitive about this keyword, so you can have more chances of getting approved for a second account.
7. What happens if you are purchasing accounts ?
Let’s say you originally only own LLC 1 and you don’t have a holding company yet, can you purchase a second account and start operating ? Yes. You should go ahead and restructure immediately and get the holding company done because the holding company will simplify your tax filings. At the end of the year, you can simply just file that one holding company across entities. If you don’t do this, then you have to file one set for each LLC. So, the quicker you get the infrastructure in place (you can do this with either a lawyer or a CPA). They can help you with legal entity filings.
In fact, with these methods we’ve listed above, Amazon still knows you have multiple accounts no matter what action you take. But just don’t break the rules
- Don’t sell the same ASIN across multiple accounts,
- Make sure when you transfer accounts, you don’t put the bank account transfer right before deposit switches.
If you’ve got a hundred thousand dollar deposit going in 48 hours then you switch the bank account, of course they’re gonna flag and trigger a security review. What you should do when transferring an account is switch that bank account right after a deposit three, within 72 hours or 5 days at max after a deposit. When you set up your closing date, keep those sort of dates in mind for easier transfer.
If you do get a security flag or something when transferring an account in, what will happen is they’ll just revert it backward, then they might remove access for 24 to 48 hours while they do a manual security review. It will give you a little bit of heart flutter.
If that were to happen, you just basically contact Amazon and explain that you are transferring the account and there’s no security issue. But you have to log in to the original admin account when that happens.
Just go ahead and produce your transfer to Amazon support, you can switch the legal name, do and redo the tax interview, switch the admin email address, update a credit card. Just be careful with the bank one.
8. How to reduce risks when running multiple Amazon seller accounts
Reducing risk when managing multiple Amazon seller accounts requires more than understanding Amazon’s policies. In practice, sellers must ensure that each account operates in a clearly separated and consistent environment, both from a business and a technical perspective.
From a compliance standpoint, every Amazon seller account should be backed by a legitimate business structure, complete documentation, and transparent information. However, even when these requirements are met, many sellers still face account linking issues due to weak technical separation.
This is where environment isolation becomes critical. Amazon evaluates how seller accounts are accessed and operated over time. When multiple Amazon seller accounts are logged into from the same browser environment, device setup, or network conditions, they can appear operationally connected, even if the businesses themselves are legitimate.
Using an antidetect browser like Hidemyacc helps address this risk by allowing sellers to create separate browser profiles for each Amazon seller account. Each profile maintains its own digital fingerprint, browser configuration, and session data, reducing the chance of unintended overlaps that may trigger automated reviews.
In addition, managing multiple Amazon seller accounts through isolated profiles supports better operational discipline. Sellers can clearly separate workflows, logins, and daily activities, which minimizes behavioral similarities across accounts. This level of separation aligns with Amazon’s expectation that each approved account functions as an independent operation.
Keep Amazon seller accounts separated
Separate browser profiles help prevent unintentional account connections when managing multiple Amazon seller accounts.
Get Hidemyacc FREEIt is important to note that tools like Hidemyacc do not replace policy compliance or Amazon approval. Instead, they support a compliance-first strategy by helping sellers maintain consistent and isolated access environments. When combined with proper legal structures, documentation, and performance management, this approach significantly reduces the long-term risks associated with running multiple Amazon seller accounts.
9. Windup
Now that you understand the essential principles behind managing multiple Amazon seller accounts, the path to scaling your ecommerce business becomes clearer. With a compliance-first approach and the right technical setup, supported by reliable antidetect browser solutions like Hidemyacc, you can operate multiple accounts more confidently while reducing unnecessary risks. Are you ready to build a more structured and sustainable Amazon selling strategy?
- Top 13 Amazon Seller Tools to start your business today
- Merch by Amazon: How to make money with it?
- 30+ Ecommerce business ideas to start (Low risk, high growth)
10. FAQ
10.1. Can you have multiple Amazon seller accounts?
Yes, you can have multiple Amazon seller accounts only with Amazon’s approval and a valid business reason. Amazon generally allows one seller account per region, but exceptions may be granted for sellers operating separate brands, legal entities, or business models. Without approval, running multiple Amazon seller accounts is considered a policy violation.
10.2. Why does Amazon restrict multiple Amazon seller accounts?
Amazon restricts multiple Amazon seller accounts to prevent abuse, reduce fraud, and maintain fair competition on the marketplace. Limiting account ownership helps Amazon control practices such as review manipulation, duplicate listings, and policy circumvention.
10.3. What is considered a valid reason for multiple Amazon seller accounts?
Amazon may approve multiple Amazon seller accounts when each account represents a legitimate and independent business, such as separate legal entities, distinct brands, or different business models, with approval evaluated on a case-by-case basis.
10.4. What happens if Amazon detects unapproved multiple Amazon seller accounts?
If Amazon detects unapproved multiple Amazon seller accounts, enforcement actions may include account suspension, permanent bans, and frozen funds. In many cases, Amazon will investigate all linked accounts, which can lead to multiple suspensions at once.
10.5. Can multiple Amazon seller accounts share the same IP address or device?
In practice, sharing the same IP address or device across multiple Amazon seller accounts increases the risk of account linking. Amazon evaluates technical and behavioral signals together, so overlapping environments may trigger automated reviews—even if the businesses are legitimate.
10.6. Is buying or renting Amazon seller accounts allowed?
No. Buying or renting Amazon seller accounts violates Amazon’s seller agreement in most cases. Amazon treats this as misrepresentation of ownership, and sellers caught using purchased accounts often face permanent account bans and frozen balances.
10.7. How can sellers reduce risks when managing multiple Amazon seller accounts?
Risk reduction starts with Amazon approval, proper legal structures, and accurate documentation. From an operational standpoint, sellers should also maintain clean separation between accounts. Many sellers use antidetect browser solutions like Hidemyacc to manage isolated browser profiles and reduce unintended technical overlaps.
10.8. Is it safe to use tools like antidetect browsers for Amazon?
Antidetect browsers are not a replacement for policy compliance or Amazon approval. However, when used responsibly, they can support legitimate sellers by helping maintain consistent and isolated access environments for multiple Amazon seller accounts.
10.9. Can one suspended account affect other Amazon seller accounts?
Yes. If Amazon identifies links between accounts, a suspension on one account can lead to reviews or enforcement actions across other associated Amazon seller accounts. This is why separation and compliance are critical.
10.10. Is running multiple Amazon seller accounts worth it?
Running multiple Amazon seller accounts can be worthwhile for established sellers with legitimate business needs. However, it requires long-term planning, compliance discipline, and risk management. For many sellers, focusing on one well-optimized account may be a safer starting point.
