Are you new to traffic arbitrage and trying to get your first customers? Or have you been an affiliate marketing arbitrator for a long time and already have a stable system and a large number of customers? No matter what stage you're in, generating a steady stream of traffic every day is crucial to growing your business. A website with stable traffic will have regular revenue, increased traffic also means an increased number of customers, higher revenue and profit.
The following article will introduce some methods to help you increase traffic as an affiliate.
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Why is user traffic important ?
Website traffic is the number of visitors coming to our website during a particular period of time. It is called traffic. If websites from small to monumental like facebook, google, amazon … have no traffic, it's like the operating machine doesn't know who to serve and what to do. Therefore, traffic is precious black gold like gasoline for machines. So traffic is the lifeblood of any website.
The most important goal in affiliate marketing arbitrage is to increase website traffic, increase conversion rates and achieve sales.
There are major types of traffic, so let’s get started.
Direct traffic
Whenever a person visits a website, typing the address of the URL of a website or coming through a mobile app, they are called direct traffic. For example, if you install a mobile app on your phone. If you open the app, the type of traffic is called direct traffic.
Search traffic
The second type of traffic is called search traffic. As the name says, people come from search engines. In this type, we have two sub-type of traffic: free traffic and paid traffic. To give this an example, you go to Google and search for Amazon. You will see two results, one is free result and one is paid result which is advertising. If you click on this, you are visiting Amazon, and this type of traffic is called search traffic because you come from a search engine.
Social Traffic
The next type of traffic is called social traffic. People coming from social media sites. For example, Facebook, Twitter, Linkedin. In this type, you also have 2 types of traffic,one is free traffic and one is paid traffic. For example, if you have a Facebook account or an Instagram account. Whenever a brand you are following makes an update, their post will be shown in your feed. There's a link on that post and you click on that link. The type of traffic is called social traffic, which is also called free traffic - or SMO (social media optimization). For paid traffic it is called social media marketing - SMM.
Email traffic
People come from emails. So if you check your inbox, social promotions, spam, there’ll be a lot of links here. If you click on those links, you ‘ll be directed to a specific website. The type of traffic here is called email traffic.
Referral traffic
It’s also called affiliate traffic. User traffic comes from referral sites. This will be the topic we discuss detaily in this article.
Display traffic or display ads
If you are surfing a website and see ads, then you click on those ads, such as ads from Sony, it will direct you to Sony’s website.
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What is affiliate marketing arbitrage (referral traffic)?
In a nutshell, affiliate marketing arbitrage is just referring someone to a product or service. Traffic arbitrage is the process of purchasing traffic and redirecting it to another for a percentage of sales.
By ‘reselling’, this generally means driving the traffic to a website or landing page on which you have sold advertising space, or by sending directly to a publisher’s page on which they have their own ads. This is a business model that’s happening in the real world. With the help of this modern online business, the affiliate marketer attracts clients for affiliate marketing.
If someone asks you: “Hey, who is your barber, who cut your hair ?” If you refer them to your barber and that barber gives you a couple of dollars, that is a commission from the barber for referring them to a new client. This is all about affiliate marketing but that evolves a little bit with the internet.
With the Internet, these companies can sell their products online, and they have to get traffic to get their products and services in front of people to buy them. So if you can be that person who refers someone who is interested in the product to the company and the person makes a purchase, the company then gives you commission.
Why are people driving this type of traffic?
The reason it works so well is because once you know how to do this online, you can scale it. The more traffic you bring in front of those products and services, the more people are going to buy and the more commission you are going to make.
The concept of traffic arbitrage is that you have to get people to see the content you created inside the web, as a result you get the traffic. And then you put ads and advertising around the content and hope that people will see those ads and you will get paid per impression, per click on those ads. Now this is where the arbitrage comes in.
Once you create the content, you must go and buy quality traffic, not crappy traffic with volatile quality and a reputable platform. You can go through Google Adwords, there’s a ton of advertising platforms that you can use.
Let’s assume that you are paying 5 cents per click for your traffic, that also equates to 50$ per thousand impressions. So for every thousand of people that you purchase to come to that landing page, those ads that you’re shown will pay you $60 or $70 per thousand impressions. That’s where the arbitrage comes in.
Basically, you are spending money on one ad and you try to make money on the other hand. At the end of the day, you take the little cut of profit and then repeat the process.
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What’s the best way to do affiliate marketing arbitrage online?
There are tons of different ways to do traffic arbitrage - or affiliate marketing arbitrage online. The gold standard is creating a niche specific affiliate marketing website.
So what the site is is basically you pick a specific topic or a specific niche and you write all kinds of helpful content in blog articles or just post format, giving people values and answers. The way we make money from these sites is through those posts, we can link to an affiliate product or some types of product that ate help with their solution. And as they read the article, they just click on that link and see the product, and say “That solves my problem/ That’s a good review of the product and I like it.” They click the link and they make a purchase, then you get the commission for referring to that traffic.
You can put what’s called Google Adsense on your website and basically all that is Google has advertisers who are relevant to that niche. Put a few ads throughout your website so when someone goes and reads your articles, they are seeing these ads and then Google pays you just for people seeing those ads then purchasing anything.
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Free way to drive traffic to your website (organic traffic)
Attractive content and useful information
This will increase the number of customers coming to your affiliate website. Affiliate content is very broad, including anything that customers find interesting and relevant.
You can use any type of content, but make sure you connect it to the product you're promoting. Reach out to your readers, outline the problems they may be facing, and offer the best options for solving those problems. Content that has real value and is not just for sales will help you increase your link click rate, and customers will remember you whenever they have a difficult problem in the field you share.
Focus on evergreen topics
While news and trending topics can give you a traffic boost in the short term, they’re not worth the time and effort. Create content around topics that will always be of interest to your audience. These evergreen posts will accumulate traffic and links over time, especially if you refresh it regularly (more on that later).
Response questions
You can post your articles from your niche affiliate marketing website as responses to people asking question in niche specific Facebook group
This is basically the free version of one. What you do is you join these niche specific Facebook groups. There’s tons of them outhere for every niche. You join them as your personal Facebook page. The reason we do this is because when we are in that group we will be interacting as a person. You go through the group and look for posts that people are asking questions that you have articles that actually answer. All you have to do is very simple, you just copy the article link that answers the question and then paste it as a comment. If you don’t have a budget, it's a completely free way to get traffic.
Going to online forum like Quora, Reddit, …
If you have been on Quora before, you can basically either ask questions and then answer the questions. The big difference between method two and method three is that on Quora, you will wanna write out a custom and very detailed answer, and then link to your article for more information. A lot of people get kicked off Quora because of just linking their article and can’t tell exactly what they are trying to do. So if you write a pretty good custom answer to that person, you can get free traffic from Quora.
Use SEO to increase Google rankings
Increasing Google rankings with SEO is also a way to be an effective affiliate.
The Google ranking battle is always fierce because according to statistics, the first position on Google search engine will attract up to 33% more clicks from potential customers than the positions below. A top position in Google will ensure your website will have a stable, quality traffic. The key for you is the SEO tool (Search Engine Optimization).
However, for effective SEO to be on top of Google search results, you need to spend a lot of effort and time to learn the rules and apply them to your website.
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Paid way to drive traffic to your website
Digital media buying is the process of purchasing placements for advertisements on websites, apps and other digital platforms.
You can buy ad space through places like the Google Display Network (GDN), which reaches 90% of the internet.
Your ads typically appear as banners on websites that have partnered with Google Adsense or another ad network.
Your ad will display on various domains within its network. So, naturally, the higher quality of the domain (e.g., Forbes), the more you’ll pay.
You can send your potential customer to a product offer or your affiliate link. Display advertising is ideal for reaching people at scale and raising awareness.
Google Adwords
You may think that online advertising on Google is too expensive for small businesses. But , Pay-Per-Click (PPC) advertising is really the perfect solution. It's low cost but makes it easy to reach the right audience.
Advice for you:
- It is advisable to set a maximum amount of the budget to be paid.
- Define criteria for the advertising audience you want to reach.
- Only the targeted groups of people will see this type of ad. Because they also have the same interest in your product/service.
- Meanwhile, SEO optimization takes a long time to see the effect. Paid advertising (PPC) is another great way to drive traffic to your website. But it only works for a short time.
- Let's combine SEO implementation and use paid advertising – PPC. This method can help your website quickly grow traffic and appear on the top of Google.
While with search advertising, you’re paying to show up in the top spot for relevant searches, with social media advertising you are paying to show up in relevant feeds. With both forms of advertising, you can specify the type of audience in front of which you’d like to appear, but with more psychographic data, social media offers superb targeting.
You can try posting your website articles on FB and then boosting that post in front of people who are relevant to your niche. This is going to be the only way that includes paid advertising so if you do have a budget to spend on it, this can work very well for you. Now essentially all you have to do here is actually pretty simple. You go to Facebook and create a new page - a business page - it can be a brand,a company. Anyway that’s just a separate page, and you create this for your niche and affiliate marketing websites. The name of the page is the name of your website. Every article you write for your actual website. You create a post on your facebook page with the title and the link to that article. And then you boost it to the people who are relevant to that niche.
Note: If you find it difficult & confusing to make money with affiliate marketing arbitrage, we also have a blog about pros and cons of dropshipping for you to consider.
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How to run your multiple advertising accounts without being banned ?
Both Google Adwords and Social Media Advertising will meet one obstacle: account management. A traffic arbitrator obviously needs multiple advertising accounts for a greater reach and therefore greater possibilities. Technically, managing multiple Google accounts is almost no different from managing multiple facebook accounts using an anti-detection browser.
The key is to ensure that all your affiliate accounts are completely segregated and appear natural because if they are detected inconsistent in behavior, inconsistencies in your account history and similar identities across multiple accounts, these ones will get banned immediately. Same problem with E-commerce accounts. It will get suspended entirely if websites detect browser fingerprints. You can look for more information here.
To appear the most naturally, your account must have a unique digital fingerprint and customized parameters. In this case, an anti-detect browser software is the perfect solution for you to avoid all of these constraints.
Hidemyacc software is an excellent example. Hidemyacc lets you control your fingerprints and manage your profiles and you still remain anonymous using the antidetect browser at the same time. You can replace your IP, browser, operating system, platform, geolocation and 15 more parameters that can be tracked if you are not using Hidemyacc .
The software helps you create multiple new computer parameters for each profile, supporting users to access the internet with multiple accounts without being detected. Download Hidemyacc and start your 7-day trial now!
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