The Most Accurate Facebook Ad Sizes for 2024

Facebook ad size is a crucial element that every business should understand to maximize ad performance. By knowing the ideal Facebook ad sizes, you can optimize your advertising campaigns and create images that are beautiful, impressive, and tailored to each ad type. This article provides up-to-date information on the best Facebook ad sizes, helping you confidently design ads that stand out. Check out Hidemyacc now!

1. Why should you optimize Facebook ad size?

Advertising on social networks, especially Facebook, has become an indispensable part of marketing strategies for businesses. However, to maximize the effectiveness of your advertising campaigns, optimizing Facebook ad size is crucial. Here are some key reasons to focus on ad size optimization:

Optimal Display: Using the correct Facebook ad size ensures that images appear clear and sharp across all devices, providing users with a seamless experience free from cropping or distortion. This clarity makes it easier for users to receive your advertising message.
Attract Attention: Properly sized ad images stand out in the Newsfeed, attracting attention amidst millions of other pieces of content. Well-designed and engaging visuals encourage users to pause, explore more, and increase interaction with your ad.
Increase Conversion Rate: Optimizing image size can boost click-through (CTR) and conversion rates (CVR). Eye-catching visuals that align with your message prompt users to take action, like clicking on a link or completing a transaction.
Make a Professional Impression: Ads with correctly sized images reflect the business's attention to detail and investment in brand promotion. This not only enhances brand reputation but also creates a positive impression with potential customers, helping to build trust and loyalty.

*Advertising images of the right size will create attraction among millions of other content*

2. Standard Facebook ad size for each type of Ads

Optimizing Facebook ad image sizes helps attract user attention and enhances the effectiveness of your advertising campaigns. Below are the standard sizes for each type of ad on the platform.

2.1. Facebook Feed Ads

Facebook Feed is the most popular ad placement, where users browse to see posts from friends and the pages they follow. This placement generally has the highest bids due to its reach and engagement potential. Therefore, ensuring that images or videos displayed in the Feed are clear and visually appealing is essential for capturing user attention.

Photo size:

Minimum: 600 x 600 px
Recommended: 1200 x 628 px (1.91:1 ratio) or 1080 x 1080 px (1:1 ratio)
Format: JPEG or PNG
Maximum size: 30MB

Video size:

Maximum duration: 240 minutes
Aspect ratio: 1:1 or 4:5
Format: MP4, MOV or GIF
Maximum capacity: 4GB

Character limit:

Title: 40 characters
Text: 125 characters
Link description: 30 characters

*Using optimized image sizes helps convey maximum content to customers*

2.2. Facebook carousel ads

Facebook carousel ads allow you to display 2 to 10 photos or videos in the Facebook news feed, enabling you to showcase multiple products or services in a single ad. This format provides an overview of the different options you offer and encourages users to engage by exploring each photo or video.

Photo size:

Minimum: 600 x 600 px, to ensure image quality is not reduced when displayed.
Recommended: 1080 x 1080 px (1:1 ratio), popular format and easy to see when users scroll through.
Format: JPEG or PNG for optimal image quality.
Maximum capacity: 30MB so photos are displayed clearly and in detail.

Video size:

Maximum duration: 240 minutes, but the ideal duration should be only 15 seconds to retain viewers.
Aspect ratio: 1:1 (balanced, popular), or 4:5 to make better use of screen space.
Format: MP4, MOV or GIF, these formats help videos load quickly and display well.
Maximum capacity: 4GB, large enough to ensure videos do not lose quality when uploaded.

Character limit:

Title: 40 characters, needs to be short and attractive at first sight.
Text: 125 characters, enough to convey key content and promote interaction.
Link description: 30 characters, ideal for calls to action or short descriptions.

*Carousel ads help introduce products, encouraging more interaction with advertising content*

2.3. Facebook ad size - Right Column Ads

Facebook right column ads appear only on the desktop version, making them ideal for campaigns aimed at budget optimization while still reaching a large audience. Given the limited display area, it’s essential to focus on a compelling headline and concise ad content to grab users' attention effectively.

Photo size:

Minimum: 600 x 600 px, to ensure images appear clearly even in small spaces.
Recommended: 1200 x 628 px (ratio 1.91:1) or 1080 x 1080 px (ratio 1:1) for best display quality.
Format: JPEG or PNG to ensure images load quickly and retain sharpness.
Maximum size: 30MB to avoid loss of quality when displayed.

Character limit:

Title: 40 characters
Text: 125 characters
Link description: 30 characters

*You choose the appropriate image size for Right Column Ads to help your ad become more detailed and attractive*

2.4. Facebook in-stream video ads

Facebook in-stream video ads appear within non-paid videos, typically showing up after the user has watched about one minute. This ad format is effective for capturing viewers' attention when they are highly engaged. However, the content must be concise and compelling to keep them interested.

Video size:

A duration of 5 to 10 seconds is optimal so viewers don't skip it.
Aspect ratio: 4:5, this is the standard ratio for short video ads that display well on mobile devices.
Format: MP4, MOV or GIF to ensure fast loading and stable video quality.
Maximum capacity: 4GB to avoid losing video quality when uploading.

Character limit:

Title: 40 characters
Text: 125 characters
Link description: 30 characters

*Facebook in-stream video ads are an effective way to capture viewers' attention while they're watching videos*

2.5. Facebook Marketplace ads

Facebook Marketplace enables users to search and shop within the platform. Ads in Facebook Marketplace can appear in various locations, allowing you to reach a wide audience and boost conversion rates. Using sharp product images and clear, detailed product information can help create a positive impression and enhance customer trust.

Photo size:

Minimum: 600 x 600 px to ensure the image is not blurry.
Recommended: 1080 x 1080 px (1:1 ratio), this is the ideal size to help your product be displayed clearly and in full detail.
Format: JPEG or PNG to optimize image quality.
Maximum capacity: 30MB so images are not compressed or lose quality when uploaded.

Video size:

Maximum length: 240 minutes, but short videos of about 15 seconds are more engaging.
Aspect ratio: 4:5, helping the product take up a large area on the user's screen.
Format: MP4, MOV or GIF to ensure smooth video display.
Maximum capacity: 4GB to preserve video quality.

Character limit:

Title: 40 characters
Text: 125 characters
Link description: 30 characters

*Facebook Marketplace ads help reach potential customers and increase conversion rates*

2.6. Facebook stories ad size

Facebook ad size above Stories are designed for both still images and video, appearing full-screen for a very short duration, creating a more intuitive and focused experience for users. This form of advertising is great for quickly attracting attention and making a strong impression, because Facebook Stories provide ample space to convey content and attract users' attention.

Photo size:

Recommended: 1080 x 1420 px
Format: JPEG or PNG

Video size:

Maximum time: 240 minutes
Recommended time: 15 seconds (longer than 15 seconds will automatically cut to another card, maximum 3 cards)
Aspect ratio: from 9:16 to 16:9
Format: MP4, MOV or GIF
Maximum capacity: 4GB

*Use eye-catching and concise content to stimulate viewer action when running Facebook stories ads*

2.7. Facebook Messenger ad size

Facebook Messenger ads appear directly in users' Messenger inboxes, allowing businesses to reach customers and engage through direct conversations. This format enables businesses to personalize messages, fostering interaction and building stronger relationships with users. It's an effective way to boost engagement and enhance customer relationships.

Photo size:

Minimum: 600 x 600 px so the photo is not blurry and fully visible in the Messenger interface.
Recommended: 1080 x 1080 px (1:1 ratio), this is the standard aspect ratio, ensuring good display on Messenger.
Format: JPEG or PNG for fast loading and does not affect display speed.
Maximum size: 30MB to keep photos sharp without affecting user experience.

Video size:

Maximum duration: 240 minutes, but it is recommended to keep videos under 15 seconds so as not to make users impatient.
Aspect ratio: 16:9 or 1:1 to ensure the video is fully displayed in the Messenger interface.
Format: MP4 or MOV, helps download videos smoothly and quickly.
Maximum capacity: 4GB to avoid slowing down the user experience.

Character limit:

Title: 40 characters
Text: 125 characters
Link description: 30 characters

*Facebook Messenger ads appear directly in users' Messenger inboxes*

2.8. Facebook Collection Ads size

Facebook Collection ads offer a unique format that enables businesses to showcase multiple products in a single collection that users can easily browse within the app. When a user clicks on the ad, it opens an Instant Experience, simplifying the purchasing process. This format is an excellent way to boost sales and increase user engagement.

Photo size:

Minimum: 600 x 600 px for each product, allowing the product to be clearly visible.
Propose: 1080 x 1080 px (1:1 ratio) for sharp and detailed product images.
Format: JPEG or PNG for fast loading and high quality retention.
Maximum capacity: 30MB to not slow down page loading speed.

Video size:

Maximum duration: 240 minutes, but videos should be kept short, about 15-30 seconds to make it easy for users to access.
Aspect ratio: 16:9 or 1:1, compatible with Collection interface.
Format: MP4, MOV or GIF to ensure videos load quickly and smoothly.
Maximum capacity: 4GB to maintain good quality without affecting download speed.

Character limit:

Title: 40 characters
Text: 125 characters
Link description: 30 characters

*Facebook Collection ads allow businesses to display multiple products in one collection*

3. Image size for running Facebook ads

Advertising on Facebook is one of the most popular methods for reaching a wide audience. To ensure your images display beautifully and attract users, selecting the correct Facebook ad image size is essential. Below are the recommended image sizes for each layout:

3.1. 4-Square Layout

When using a 4-square layout, the recommended Facebook ad size for the images is as follows:

First 4 images: 900 x 900 pixels (required)
Remaining images: can be customized but should ensure the product is vivid and attractive.

*The size for 4 images is 900 x 900 pixels*

3.2. Layout with 1 Horizontal Image & 3 Lower Images

For a layout featuring 1 horizontal image on top and 3 smaller images below, use the following sizes to ensure optimal display for Facebook ads:

Top horizontal image: 900 x 603 pixels
3 images below: 900 x 900 pixels

*Please use the correct size when using the layout of 1 horizontal image above and 3 small images below*

3.3. Layout with 1 Vertical Image and 3 Small Images

This layout for Facebook ads includes one large vertical image alongside three smaller horizontal images. To ensure that images remain sharp and detailed, use the following recommended sizes:

Vertical image: 598 x 900 pixels
3 small images next to it: 900 x 900 pixels

*The layout of 1 vertical image and 3 small images above helps you run ads effectively*

3.4. Layout with 1 Vertical Image and 2 Small Images

For this Facebook ad layout, which features one large vertical image and two smaller images to the right, use the following dimensions to ensure clear display:

Vertical image: 448 x 900 pixels
2 thumbnails on the right: 900 x 900 pixels

*Please adhere to the Facebook ad image size for this layout for maximum effectiveness*

3.5. Layout with 1 Horizontal Image and 2 Small Images Below

For this layout, featuring one horizontal image at the top and two smaller images below, use the following recommended sizes to ensure optimal clarity and display:

Horizontal image (top): 900 x 452 pixels
2 thumbnails below: 900 x 900 pixels

*Please follow the standard sizes for images when using images to run Facebook Ads*

3.6. Layout with 3 Horizontal Images

For layouts featuring 3 equal horizontal images, ensure uniform sizing to maintain visual consistency across the Facebook ad network. Each image should have the following dimensions:

3 horizontal images: 900 x 900 pixels

*The image size needs to be consistent to ensure there is no ratio deviation*

3.7. Layout with 2 Horizontal Images

If your Facebook ad post includes only two horizontal images, ensure both images use the following recommended dimensions for optimal display:

2 horizontal images: 900 x 452 pixels

*The dimensions for both landscape images are 900 x 452 pixels*

3.8. Standard Size for a Single Image

If you prefer a simplified layout with only one image for your Facebook ad, it’s essential to ensure the image is sized correctly to capture your audience’s attention. You can choose one of the following standard sizes:

900 x 900 pixel
1200 x 900 pixel

*You can choose a size of 1200 x 900 px for a single image for advertising*

4. Things to keep in mind when editing Facebook ad photos

When designing photos for the ideal Facebook ad size, maintaining quality and ensuring relevant content are essential for attracting users and enhancing ad performance. Here’s what to keep in mind:

Photo Quality: Ensure your images are high-resolution, clear, and free from blurriness or noise. Selecting the recommended Facebook ad size helps prevent images from being cropped or losing quality when displayed.
Photo Content: Choose images that accurately represent your product, service, or message. The right Facebook ad size will highlight visuals that resonate with your target audience and convey your ad’s purpose effectively.
Text on Photo: Facebook recommends limiting text to no more than 20% of the image area. Keep the text concise, easy to read, and use clear fonts, so users quickly grasp the information.
Color: Select colors that align with your brand and ad message. Using contrasting colors within the right Facebook ad size can make your product or message stand out, but avoid excessive colors that could reduce image appeal.
Photo Copyright: Make sure you have the right to use images in your ads. Avoid using copyrighted photos without permission to prevent legal issues.

*Photos used for advertising on Facebook need to represent the product, service, or message you want to convey*

In short, understanding and correctly applying the appropriate Facebook ad size ensures your ads display beautifully and that your content is conveyed clearly and effectively. With the updated information on the most standard Facebook ad sizes for 2024 shared in this article, we hope you find it easier to create impressive, attractive, and highly effective ads. Contact Antidetect Browser Hidemyacc today for support and answers to any questions you may have!