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9+ Standard Facebook Video Sizes (Latest Updates)

Jane Truong|3 min read

To create engaging and effective video content, understanding Facebook video size standards is extremely important. This article will provide you with detailed information about the 9+ Facebook video sizes in the latest standards, helping you create attractive and professional video content.

1. Facebook video size for news feed

The Facebook news feed displays the main content users interact with, including statuses, images, and videos from friends, groups, and followed pages. To make your videos stand out and attract viewers, understanding Facebook video size standards is essential. Below are the important Facebook video frame standards for the news feed:

  • Frame rate: 16:9 to 9:16, can use 1:1 (square), 4:5 (vertical), 16:9 (horizontal).

  • Maximum video playback time: 240 minutes.

  • Maximum file size: 10GB.

  • Support format: MP4, AVI, MOV, WMV, 3GP.

  • Recommended resolution: 1280x720 (horizontal video), 1080x1080 (square video), 720x1280 (vertical video).

  • Standard size:

    • Vertical video (9:16): 1080 x 1920 pixels.

    • Horizontal video (16:9): 1920 x 1080 pixels.

Standard Facebook video size of Facebook video frame for news feed

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2. Facebook video size for Marketplace

Facebook Marketplace is a popular platform for online shopping, allowing users to search, buy, sell, and exchange goods within their community. With its convenient classified ad posting feature, Marketplace enables users to quickly interact and assess products. To make Marketplace videos effective, it's essential to follow Facebook video size standards:

  • Aspect ratio: From 16:9 (horizontal) and 9:16 (vertical).

  • Support format:  MOV, MP4 or GIF.

  • Maximum duration: 240 minutes.

  • Maximum file size: 4GB.

  • Resolution: At least 1080 x 1080 pixels to ensure a clear and engaging video.

Facebook Marketplace video size standards

3. Facebook video aspect ratio on Reels

Facebook Reels is a feature that allows users to create and share short videos with sound effects and editing tools, similar to Instagram Reels or TikTok. This feature enables users to produce engaging content and interact with the community more easily. Here are the essential Facebook video size requirements for creating videos on Facebook Reels:

  • Recommended ratio: 9:16 (vertical).

  • Support format: MP4, GIF, MOV.

  • Video settings: H.264 compression, square pixels, fixed frame rate, AAC audio compression (>128 kbps).

  • Resolution: Minimum 1080 x 1080px.

  • Caption: Not required, but recommended to increase accessibility.

  • Maximum file size: 4GB.

  • Sound: Not required, but using it will make the video more vivid.

Facebook video size benefits you should know when creating videos on Facebook Reels

4. Facebook video size for Stories

Facebook Stories is a popular feature that lets users share life moments through short videos and photos. To optimize the viewer experience, Facebook has specific video size requirements for this feature. Here are the important Facebook video size guidelines to keep in mind when creating videos for Stories:

  • Aspect ratio: 9:16 (vertical).

  • Maximum time: 1-120 seconds.

  • Maximum file size: 4GB.

  • Supported video formats: MP4, GIF, MOV.

  • Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression (minimum 128 kbps).

  • Minimum resolution: 1920 x 1080px.

  • Minimum Width: 500px.

  • Main text: < 125 characters.

  • Title: ≤ 40 characters.

Video size in Facebook should be kept in mind when creating videos for Stories

5. Size of Advertising Video in Slideshow Format

Slideshows are an effective form of advertising, enabling you to create short videos from images, text, and sound to tell a story or showcase products and promotions in a dynamic way. Below are the key Facebook video size guidelines to keep in mind when creating promotional videos in slideshow format:

  • Aspect ratio: Could be from 9:16 to 16:9.

  • Resolution: Minimum 720 x 720px.

  • Number of images: From 3 to 10 images.

  • File format: .JPG, .PNG, .BMP, .GIF.

  • Maximum capacity: 30MB.

  • Maximum duration: 15 seconds.

  • Document: ≤ 90 characters.

  • Title: ≤ 25 characters.

  • Link description: ≤ 30 characters.

Facebook video sizes need to be kept in mind when creating slideshow videos

The carousel format is a versatile advertising option that allows you to display multiple videos in a single ad. It’s an excellent tool for showcasing various products, features, or benefits, effectively capturing customer attention. Below are the Facebook video size specifications for carousel ads:

  • Aspect ratio: From 9:16 (vertical) and 16:9 (horizontal).

  • Resolution: Minimum 1080 x 1080pxl.

  • Number of videos: Minimum 2 and maximum 10 videos per carousel ad.

  • Format: Supports .MP4 and .MOV.

  • Maximum capacity: 4GB per video.

  • Maximum duration: 240 minutes per video.

  • Document: ≤ 125 characters.

  • Title: ≤ 40 characters.

  • Link description: ≤ 20 characters.

Facebook video frame parameters for carousel form

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7. Facebook In-Stream video aspect ratio

In-stream ads are a Facebook advertising format displayed within videos, allowing businesses to reach users engaged with related content. To maximize the effectiveness of in-stream ads, adhere to the following Facebook video size specifications:

  • Aspect ratio: From 9:16 (vertical) and 16:9 (horizontal).

  • Resolution: Minimum 1080 x 1080pxl.

  • Format: Supports .MP4 and MOV.

  • Maximum capacity: 4GB.

  • Duration: Minimum 5 seconds and maximum 15 seconds.

  • Document: Not required.

  • Title: Optional.

  • Link description: Not required.

Facebook video size parameters according to in-stream form

8. Facebook Video Size for Collection Ads (Including Canvas Ads)

Facebook Collection Ads offer an immersive browsing experience, allowing you to display multiple products through cover photos or videos. When users click on your ad, they’re directed to a full-screen view using Facebook Canvas, providing an interactive experience that encourages users to explore more about your brand. Below are the Facebook video size guidelines for Collection Ads:

  • Aspect ratio: 16:9 (landscape) or 1:1 (square).

  • Maximum capacity: 4GB.

  • Minimum resolution: 1200 x 628px.

  • Maximum video length: 120 minutes.

  • Video thumbnail: Text on thumbnails should not exceed 20%.

  • Video title: ≤ 25 characters.

  • Link description: ≤ 30 characters.

  • Main text: ≤ 125 characters.

Video size specifications in Facebook for Collection ads

Similar article: Struggling with Facebook Videos Won't Autoplay? 4 Effective Ways to Fix It

9. Facebook Ad Video Aspect Ratio for Messenger

When advertising on Messenger, following Facebook video size and aspect ratio guidelines is crucial for optimizing ad performance. The following Facebook video frame standards will help you create videos that are both attractive and suitable for the platform:

  • Aspect ratio: From 9:16 (vertical) and 16:9 (horizontal).

  • Maximum video capacity: 4GB.

  • Video format: .MP4 and .MOV.

  • Maximum video playback time: 240 minutes.

  • Video thumbnail: Text occupies less than 20% of the area.

  • Title character limit: ≤ 25 characters.

  • Link description: ≤ 30 characters.

  • Description text: ≤125 characters.

Facebook advertising video frame standards for Messenger

The above provides detailed information about the latest 9+ Facebook video size standards, helping you optimize content and boost viewer engagement. We hope the insights shared by Hidemyacc assist you in creating attractive, high-quality videos on the Facebook platform. If you have any questions, feel free to reach out to Hidemyacc for further assistance.

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