Should I use multiple Walmart accounts to expand faster?

Selling on Walmart Marketplace has become one of the most talked-about opportunities in eCommerce. With millions of active shoppers and steady growth, many people see Walmart as the next big channel after Amazon. But with growth comes competition. Sellers start asking the same question: should I use multiple Walmart accounts to expand faster?

The idea sounds appealing. Having multiple Walmart accounts can help you split brands, test different prices, and keep your business safer if one account is suspended. At the same time, Walmart is strict. Their system is designed to detect sellers who manage more than one account without permission. That is why this topic creates both excitement and fear.

This guide will walk you through everything you need to know about multiple Walmart accounts. You’ll learn what Walmart’s rules actually say, the benefits and risks, the technical setup, and the mistakes to avoid. By the end, you will have a clear idea of whether running multiple walmart accounts is the right move for you.

1. Can I have more than one Walmart account?

The first thing you need to know is Walmart’s official rule. Walmart’s Marketplace policy is simple: one seller, one account. They do not want duplicate stores that confuse buyers or manipulate rankings. If you apply for another account, you must have a valid reason. For example, if you own two separate businesses with different tax IDs and brands, Walmart may approve a second account. But opening multiple walmart accounts without telling them is against the rules.

There is a difference between buyer accounts and seller accounts. Regular shoppers can open more than one buyer account if they want to, although it is not common. But for sellers, the system is much stricter. Walmart checks legal documents, payment methods, and IP addresses. If they find a link between accounts without permission, they can suspend all of them.

So while multiple Walmart accounts are possible, they are not something you can create casually. You need to prepare your paperwork and business setup before even thinking about it.

2. The benefits and risks of running multiple Walmart accounts

2.1. The benefits

Even with the risks, many sellers still look for ways to operate multiple Walmart accounts. Why? Because the benefits can be significant.

One major advantage is brand separation. Imagine you own two brands: one sells electronics, and another sells home décor. If you keep them under a single Walmart account, your branding gets mixed, and it is harder to create a clear store identity. Having multiple walmart accounts lets you build distinct storefronts for each brand.

Another benefit is risk management. If one account faces suspension or performance issues, you can still keep sales flowing from your other accounts. For sellers who rely on Walmart as a key sales channel, this backup can be life-saving.

Multiple Walmart accounts also give you more marketing flexibility. You can test different pricing strategies, product images, and even shipping policies without mixing data. It becomes easier to see what works best for each target audience.

Finally, it’s about scaling. More accounts mean more exposure and a bigger catalog. When done legally and correctly, multiple walmart accounts can help you reach more customers and grow faster.

2.2. The risks

Now let’s look at the other side of the coin. Multiple Walmart accounts are not all upside. The risks are real and can be costly.

The most obvious risk is policy violation. If Walmart finds that you created extra accounts without permission, they can suspend them immediately. In some cases, they may also block you from reapplying in the future.

Account linking is another major risk and it’s the one most sellers underestimate.

Walmart does not rely on a single signal to detect linked accounts. Instead, it analyzes a combination of technical and behavioral data to determine whether multiple accounts are being operated by the same person or system.

At a technical level, Walmart tracks IP addresses, browser fingerprints, and cookies.

• IP addresses reveal where an account is accessing the platform from, the type of network used (residential, mobile, or datacenter), and whether that IP has been associated with other Walmart accounts before.
• Browser fingerprints act like a digital signature of your device. They are created from dozens of parameters such as operating system, screen resolution, fonts, timezone, WebGL, and hardware details. Even if you change IPs, the same fingerprint can still link accounts together.
• Cookies and local storage store session and behavior data. Logging into multiple accounts from the same browser environment even in incognito mode, can leave traces that Walmart uses to identify connections.

In practice, Walmart does not look at these signals in isolation. It uses a risk-scoring approach. Small overlaps may not trigger an action immediately, but when multiple signals align, accounts can be flagged as linked and reviewed or suspended together.

This is why many sellers are surprised when accounts get banned even though they “only changed IPs” or “used different emails.” From Walmart’s perspective, the underlying environment still looks the same.

Financial and legal overlaps increase the risk even further.

Using the same bank account, payment method, business entity, or tax ID across multiple Walmart accounts creates a clear and direct link. Once this information is detected, suspension is often immediate and difficult to appeal.

The bottom line is simple: when Walmart links your accounts, the penalty is rarely limited to just one.

If multiple Walmart accounts are run the wrong way, you risk losing all of them at once, along with any future opportunity to sell on the platform.

3. How to keep multiple Walmart accounts safe

Even with clean paperwork, you must also separate the technical side. Walmart uses advanced detection systems to identify account connections, which means legal documents alone are not enough.

That is why technical isolation is one of the most important requirements when managing multiple Walmart accounts.

In simple terms, every Walmart account must look like it is operated by a different person, on a different device, in a different location.

This requires three core elements:

• Separate IP addresses (via proxies)
• Separate browser environments (via antidetect browsers)
• Fully isolated cookies and local storage

3.1. Why proxies matter for Walmart accounts

A proxy assigns a unique IP address to each account, making it appear as if the account is accessed from a different network and location. Without proxies, Walmart can instantly detect multiple logins coming from the same IP, which is one of the fastest ways to trigger account linking.

However, not all proxies are equal. Choosing the wrong type can actually increase your risk.

Proxy types compared: which one is best for Walmart?

Datacenter proxies

• Fast and cheap
• Easy to detect
• Often shared or reused across many users

Datacenter IPs are commonly flagged by Walmart because they do not represent real home or mobile users. Many suspended accounts are linked through reused datacenter IPs.

Residential proxies

• IPs come from real household internet connections
• More stable and trustworthy
• Match typical Walmart buyer and seller behavior

Residential proxies are one of the safest options for Walmart accounts, especially for long-term use.

Mobile proxies

• IPs come from real 4G/5G mobile networks
• Naturally rotate and appear highly organic
• Very difficult for platforms to blacklist

Mobile proxies are often considered the most natural option, though they are usually more expensive.

Conclusion: For Walmart, residential and mobile proxies are strongly preferred. Datacenter proxies may work short-term, but they carry a much higher risk of account linking and suspension.

3.2. Why antidetect browsers are critical

Even with clean proxies, Walmart can still link accounts if they share the same browser fingerprint.

This is where antidetect browsers become essential.

Antidetect browsers allow you to create separate browser profiles, each with its own:

• Browser fingerprint
• Cookies and local storage
• Device configuration (OS, screen size, timezone, fonts, hardware signals)

Each profile behaves as if it were a completely different computer.

Instead of logging into multiple Walmart accounts from the same Chrome browser, you operate each account in its own isolated environment. From Walmart’s perspective, there is no technical connection between them.

This is why many sellers rely on solutions like antidetect browsers to safely manage multiple Walmart accounts on a single physical machine.

3.3. Common proxy and antidetect mistakes that lead to account linking

Many sellers believe they are “safe” because they use proxies or incognito mode, but still get banned. The reason is usually poor setup or low-quality infrastructure.

Here are the most common mistakes:

• Using cheap or shared proxies that have already been flagged
• Rotating IPs too frequently while keeping the same browser fingerprint
• Logging into multiple accounts using the same browser profile
• Mixing residential and datacenter IPs across accounts
• Forgetting to isolate cookies and local storage
• Running multiple accounts at the same time with identical behavior patterns

Any one of these mistakes can weaken isolation. Combined together, they almost guarantee account linking.

3.4. The core principle to remember

Walmart does not just check what account you use, it checks how the account is accessed.

Without proper separation across:

• IP addresses
• Browser fingerprints
• Cookies and device environments

running multiple Walmart accounts becomes extremely risky, if not impossible.

That is why serious sellers treat proxy quality and antidetect browser setup as foundational, not optional.

4. Hidemyacc helps sellers manage multiple Walmart accounts

Antidetect browser, such as Hidemyacc, allow you to run dozens of browser profiles at once. Each profile has its own fingerprint, making it safer to operate multiple walmart accounts from one computer.

Proxy services are also important. Residential proxies and mobile proxies give each account a natural-looking IP address. Without them, accounts may appear connected.

Finally, inventory and order management tools can help you keep your data organized. This is important because once you manage multiple Walmart accounts, mistakes become more likely.

Guide for creating a profile on Hidemyacc for Walmart account

1. Select "New profile" and set up browser fingerprint parameters.

The advice is to choose the operating system that matches the operating system your computer is using.

2. Proxy Setup

Walmart accounts are important so choose a quality proxy to attach to each account. Free proxies are all low quality so it brings the risk of accounts being locked.

Copy the proxy information with format IP:port:username:password and enter it into the corresponding fields. Then check the active status.

If you have not chosen a suitable proxy provider, click on the "Buy proxy" box in the upper right corner. You will get a discount of up to 50% when buying through Hidemyacc.

3. Other parameters are pre-set. You can customize or keep them as they are.

In the Extension section, you can attach some extensions to support your sales process on Walmart such as Sellify, WalmartHunt, EC Seller Tools.

4. Each profile has a different set of metrics that help you separate account activity. Start with your Walmart sales process.

Stay safe while running multiple Walmart accounts - try Hidemyacc to manage profiles securely and avoid detection.

5. Operational best practices for multiple Walmart accounts

You also need to run your accounts in a way that looks clean and professional.

Keep your listings unique. Do not copy and paste product titles or descriptions across multiple Walmart accounts. Make sure your photos are different as well. If Walmart sees duplicate listings, they may connect the accounts.

Separate your customer service. Each account should have its own support email, phone number, and return policy. Customers will notice if you use the same identity across multiple walmart accounts, and that can trigger reviews.

Manage your inventory carefully. Overselling is a common problem when you run more than one store. Use order management tools to keep track of stock across accounts.

Assign staff properly. If you have a team, make sure each person only handles certain accounts. Do not let employees log into multiple Walmart accounts from the same device. That creates unnecessary risks.

Finally, keep good records. Track logins, orders, and communications. If you ever need to prove that your accounts are separate, these records will help.

Common mistakes to avoid

Many sellers lose their accounts because they make the same mistakes. If you want to run multiple walmart accounts safely, avoid these errors.

• Do not reuse the same payment method or EIN. That is one of the fastest ways Walmart can link accounts.
• Do not log into different accounts from the same device or IP address. Even if you are careful, the system may connect them.
• Do not copy entire catalogs from one account to another. Make each store unique, with its own listings, titles, and product images.
• Do not ignore Walmart policy updates. Rules can change, and not paying attention can cost you your accounts.
• And never use fake reviews or shady hacks. Walmart is very strict, and these shortcuts can get you banned forever.

6. Conclusion: Is it worth it?

Multiple walmart accounts can be a smart way to scale your business, but only if you do it correctly. The benefits are real: brand separation, risk management, marketing flexibility, and faster growth. But the risks are just as real. Suspension can wipe out all your accounts if you ignore the rules.

The key is preparation. Separate your legal entities, accounts, and technical environments. Keep your operations professional and your records organized. Use tools to make management easier.

For some sellers, multiple Walmart accounts are worth the effort. For others, sticking with one account and growing through optimization may be smarter. The choice depends on your business goals and your ability to manage risk.

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7. FAQ

Can I have more than one Walmart account?

Yes, but Walmart only allows it if you have a valid business reason and each account is registered with unique information.

Can I have two Walmart seller accounts?

You can, but only with Walmart’s approval. You’ll need separate business details, bank accounts, and tax information for each.

Can multiple people use the same Walmart account?

Yes. You can create sub-accounts with different roles and permissions for your team under one main Walmart account.

Can you use the same phone number for multiple Walmart accounts?

No. Each Walmart account requires a unique phone number to keep accounts separate and avoid linking.

Can I use the same address for two LLCs?

Yes, but it is risky. Walmart may still connect them. It is safer to use different addresses.

If one account is suspended, does it affect the others?

If Walmart links them, yes. That is why separation is critical.

Can I manage both buyer and seller accounts?

Yes, buyer accounts are different, but do not mix them with seller operations.

Is it legal to use antidetect browsers?

Yes, they are legal tools. What matters is whether you use them to break Walmart’s rules.