Creating a TikTok advertising account is the first step for businesses to start a marketing and sales strategy on this platform. For businesses that are new to TikTok, creating an advertising account can sometimes be difficult. Refer to the 3 simple steps to set up a TikTok Ads account that anyone can do through the article below by Hidemyacc .
1. What is a TikTok advertising account?
A TikTok advertising account is an account created for businesses, individuals or organizations to run advertising campaigns on the TikTok platform. This is a tool that helps you reach TikTok users through advertising forms such as videos, photos, or posts, thereby building your brand, increasing recognition and boosting sales.
Create a TikTok advertising account , you can easily:
- Identify the target customers of the campaign
- Create an advertising campaign
- Choose the right time to advertise
- Manage advertising budget
- View statistics on the effectiveness of advertising campaigns
- Determine your cost per click (CPC), impressions, and post engagements.
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2. Popular types of TikTok advertising accounts today
Currently, TikTok provides users with 2 types of advertising accounts: Personal advertising accounts and TikTok Agency advertising accounts.
Personal TikTok advertising account
Personal accounts are intended to serve personal business needs, the platform allows you to be completely proactive in managing and operating your advertising campaign. When creating a personal TikTok Ads account, users can decide on campaign goals, set budgets, or optimize advertising effectiveness without third-party intervention.
TikTok agency advertising account
TikTok Agency advertising accounts are accounts provided by TikTok to media and advertising companies, helping small businesses or sellers run ads. You do not need to manage the campaign yourself, but the Agency will take care of everything, from planning to optimizing the ad. However, you will have to pay the Agency to use the service of creating and managing the advertising account.
Creating a TikTok Agency account or creating a personal TikTok advertising account both have their own features and benefits to meet different business needs. To help you have a more general view, below is a comparison table of the advantages and disadvantages of these two accounts:
|
Personal advertising account |
TikTok Agency Advertising Account |
|
|
Advantage |
- Helps users proactively control goals, budgets, and bidding prices. - Easily choose the advertising format that suits your target audience. - Optimize your campaign as desired. |
- Professional advertising staff. - Provide effective advertising solutions. - Implement steps and manage professional accounts. - Agency will resolve any issues that arise quickly. - Save time. |
|
Disadvantages |
- You have to do and balance all factors when running ads. - Large budget campaigns require you to have specialized knowledge. - TikTok does not have a support team in Vietnam, so it will take a long time to resolve problems. |
- You cannot proactively adjust your strategy without going through the Agency. - You must have a certain account to hire an Agency team. |
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3. How to create a TikTok advertising account in detail A - Z
To start advertising on TikTok, you need to create a TikTok advertising account (TikTok Ads). Here is how to create a TikTok advertising account in detail in three simple steps:
3.1 Access to TikTok for business
First, to register for a TikTok advertising account, you need to access the Tik Tok application or website. On the TikTok For Business homepage interface - click Create Now to access the account registration page.
3.2 Sign up to create a TikTok Ads account
To create a TikTok Ads account, you can register in 2 ways as follows:
Method 1: Register by Phone Number/Email
You can access the TikTok app on your phone or computer and follow these steps:
- Step 1: Enter Email or phone number in use
- Step 2: Set a password for your account using letters, numbers and special characters
- Step 3: Confirm that you agree to TikTok's Commercial Terms of Service and Privacy Policy and click Sign Up.
- Step 4: TikTok will send a confirmation code via SMS or Email.
Method 2: Register with TikTok account
If you already have a channel and want to take advantage of available content to run ads, to register you need to do the following:
- Step 1: Access the TikTok app
- Step 2: Click Sign up via TikTok to create a TikTok advertising account.
Step 3: You can switch accounts or edit privacy - tap Authorize .
Step 4: Fill in account information
3.3 Complete TikTok account registration information
After filling in all the personal and business information, TikTok will ask you to provide some more details such as country, business sector, and payment method. Then, you tick the box to agree to TikTok's commercial terms of service, advertising policy and payment policy, then click Sign up .
4. Things to keep in mind to run effective ads on TikTok
With a huge user base and low advertising costs, TikTok is becoming an ideal business platform, especially for young people and small businesses. However, fierce competition on this platform requires you to create a TikTok advertising account and build an effective advertising strategy.
To help you optimize your campaigns and achieve your business goals, here are some important things to keep in mind when running ads on TikTok:
- Focus on video content: You should invest in the script, images, and video quality, make sure it does not violate TikTok policies and always keep up with trends to attract customers.
- Improve product/service quality: You should choose products that are easy to sell and suitable for your customer segment. At the same time, improve quality to create satisfaction and retain customers for a long time.
- Create a website to support sales: Website not only helps you manage orders but also increases credibility, supports advertising and promotes sales more effectively.
Above, Hidemyacc has guided you to create a TikTok advertising account simply and quickly. Through these shares, we hope you will easily start an advertising campaign on this platform effectively. If you have any questions, please contact Hidemyacc for the fastest response!
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